How to Secure Qualified Event Registrants for Your Tech Company’s Next Big Event

Introduction

In today’s competitive B2B landscape, securing the right audience for your tech company’s events can make all the difference between a successful event and one that falls flat. For demand generation marketers, the challenge is not just getting people to register—it’s ensuring those registrants are the right fit for your event. That’s where securing qualified event registrants becomes essential.

Qualified event registrants are those individuals who are not just interested in your event but are also aligned with your ideal customer profile (ICP). They have the potential to turn into high-value leads, accelerating your sales pipeline and driving revenue. This blog will explore strategies to ensure you’re bringing the right people to your tech company’s next big event, leveraging Site Ascend’s event marketing expertise to help you secure qualified registrants effectively.

What Qualified Event Registrants Mean for Demand Generation Marketers

For demand generation marketers at tech companies, qualified event registrants are more than just names on a list—they are potential high-value opportunities. These are the individuals who not only fit your ICP but are also likely to convert into meaningful business relationships.

To put it simply, a qualified event registrant is someone who has a clear interest in your offerings, is at the right stage of the buying process, and fits the profile of your target audience. These individuals are far more likely to engage with your sales team post-event and help you move deals forward.

Without this focus, events can end up attracting a lot of unqualified leads that will never convert, wasting valuable time and resources. By focusing on driving qualified event registrants, marketers can ensure that their events are impactful and result in real business outcomes.

Common Challenges Marketers Face

Despite the importance of qualified event registrants, many tech marketers face significant challenges when it comes to acquiring them:

• Attracting the Right Audience: It’s easy to attract people who simply want to attend an event, but finding those who are the right fit for your products and services is another story.
• Wasting Resources: Events can quickly become costly endeavors, especially if the registrants aren’t the right fit for your sales team. Unqualified leads can drain resources and hinder the success of your event.
• Low Engagement Rates: Even if you have a high number of registrants, getting those attendees to actively engage with your content, discussions, and sales team is another hurdle.
• Long Sales Cycles: Unqualified event registrants can lengthen sales cycles, as your sales team spends time on leads that ultimately don’t convert.

These challenges can be incredibly frustrating, but the good news is that Site Ascend’s targeted outbound dialing and SMS workflow support offer a solution to these problems.

Solutions That Work

Site Ascend’s Event Marketing services are designed to solve these very challenges by focusing on qualified event registrants. Here’s how we address the obstacles demand generation marketers face:

• Outbound Dialing to Target Qualified Leads: Our team uses outbound dialing to reach out to decision-makers and influencers that fit your ICP. This proactive approach ensures that your event attracts only those who are highly relevant to your business.
• SMS Workflow Support for Engagement: Once registrants are secured, our SMS workflow system keeps them engaged and excited about the upcoming event. We send timely reminders and updates, which not only maintain interest but ensure higher attendance rates.
• Data-Driven Targeting: We don’t just pick any leads. We use data and insights to focus our efforts on targeting director-level and above individuals who have the authority and need for your solutions. This highly specific targeting drives higher-quality event registrants.
• Real-Time Reporting Dashboard: Our platform provides you with a real-time reporting dashboard, so you can track the progress of your registrants. This transparency ensures that you have a full view of your event’s performance, making it easier to optimize strategies along the way.
• White-Labeled Outreach: We provide all of our services in a white-labeled format, ensuring that your brand remains front and center, while we handle the outreach and coordination. This allows you to maintain full control over your event while benefiting from Site Ascend’s expertise in driving qualified registrants.

By combining these strategies, Site Ascend helps you secure registrants who not only fit your target profile but are also more likely to convert into customers, reducing wasted resources and boosting your event ROI.

Actionable Steps for Marketers

Securing qualified event registrants doesn’t happen by chance—it requires a focused, strategic approach. Here are a few actionable steps you can take to enhance your event marketing:

• Define Your Ideal Attendee Profile (IAP): Start by refining your ICP to ensure that you know exactly who you want to target for your event. This includes job titles, company sizes, industries, and pain points.
• Leverage Data to Inform Outreach: Use data analytics to guide your outbound dialing efforts. By targeting individuals with clear signs of intent or fit, you ensure that your outreach is as effective as possible.
• Create a Strong Value Proposition for Attendees: Make sure your event content is relevant and valuable to the right audience. When registrants know the event will help them solve a business problem, they are more likely to attend and engage.
• Follow Up Regularly with SMS Workflow: Once your registrants are confirmed, use SMS reminders and event updates to keep them engaged and excited. This helps prevent last-minute cancellations and no-shows.
• Track Your Results: Use a real-time reporting dashboard to measure event registration performance. Adjust your outreach and engagement strategies as needed to maximize your event’s success.

Comparison of Market Solutions

When considering event marketing services, many companies rely on in-house teams, which can be resource-intensive and time-consuming. Outsourcing event marketing is a smart alternative, but choosing the right partner is crucial.

Some outsourced solutions focus broadly on event promotion, while Site Ascend specializes in a targeted outbound dialing approach to secure qualified event registrants. This precise targeting, combined with our SMS engagement, ensures that every lead has real potential. Site Ascend’s pay-per-performance model and real-time reporting dashboard also provide transparency and accountability—ensuring you only pay for qualified registrants who actually attend your event.

Conclusion

Securing qualified event registrants is key to ensuring your tech company’s events are not only successful but also drive real business results. By leveraging Site Ascend’s targeted outbound dialing and SMS workflow support, you can secure the right attendees and maximize event ROI.

Ready to start driving qualified registrants to your next event? Contact Site Ascend today to learn how we can help you boost your event marketing efforts and ensure your next big event is a success!