Encyclopedia

Lead nurturing is a B2B strategy that builds relationships with prospects through personalized engagement.

Inbound marketing attracts B2B leads with valuable content, SEO, and personalized engagement.

Channel marketing leverages resellers, distributors, MDF, and co-marketing to increase demand and revenue.

Retargeting re-engages B2B prospects, keeping your brand top-of-mind and driving conversions.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and deemed ready for engagement with sales.